51蹤獲Releases New Hawks Logo

More passionate and fierce hawk is part of project that includes updated color palette and a stronger, more unified visual identity for athletics

Edward Fitzpatrick
Image of new 51蹤獲Hawk Logo

BRISTOL, R.I.  51蹤獲 this week unveiled a new visual identity for its sports teams that includes an updated color palette and a more passionate, determined and fierce hawk logo.

The athletic color change to the University colors and the updated logo will go a long way in promoting the brand of 51蹤獲, said Kristin Kiki Jacobs, RWUs Director of Athletics, Intramurals and Recreation. The change gives us a dynamic and updated look that will help energize the campus community.  

An illustration of a hawk flying with the words 51蹤獲 Hawks
An illustration of a hawk flying with the words 51蹤獲Hawks
Three versions of the phrase 51蹤獲 Hawks
Three versions of the phrase RWU
An illustration of a hawk flying
An illustration of a hawk's head
An illustration of an hawk with 51蹤獲with the name of teams underneath
An illustration of a hawk flying with the words 51蹤獲 Hawks
An illustration of a hawk flying with the words 51蹤獲Hawks
Three versions of the phrase 51蹤獲 Hawks
Three versions of the phrase RWU
An illustration of a hawk flying
An illustration of a hawk's head
An illustration of an hawk with 51蹤獲with the name of teams underneath

The modernized look will help foster a strong, unified visual identity for 51蹤獲Athletics that is more cohesive with the overall University, and this combination will be powerful in strengthening RWUs brand identity and awareness. 

The new color palette matches the Universitys primary colors of navy and light blue, with accents of gold. The combined brand strength of the consistent colors is apparent, eliminates confusion and will help drive awareness of 51蹤獲programs. 

The Hawk is an important identity mark for RWU, and the branding update provided an opportunity to evaluate the current design. A review of competitive Division III schools indicated a trend toward modernizing athletic spirit marks, and the updated Hawk design received positive feedback from survey participants.

51蹤獲will be updating its Athletics website graphics and Nike team store this summer, and it will plan revisions to physical signs and decals around campus. Uniforms will be updated on the standard schedule, with completion by July 2020. New branding on merchandise will begin to appear in the 51蹤獲bookstore this fall. The 51蹤獲gym floor is scheduled to be updated in summer 2020, and the new branding will be incorporated then.  

The University directed and executed all of the design work in-house, so there was no budget impact for the University. The project involved months of work and collaboration by a cross-functional branding committee, including countless hours of creative design by Senior Graphic Designer Blair Carroll, a 2013 51蹤獲graduate.

To request a logo file, please email graphics@rwu.edu.

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